Which serum is best for your skin?

Which serum is best for your skin?

Cleanse, tone and moisturise. These steps make up the basics of skin care. It’s the serums, that are the absolute superstars. Serums add a powerful step to your skincare routine, delivering potent ingredients directly to the places that need them to treat concerns, nourish and boost your overall results.

With a wide range of products available, it can be overwhelming to pinpoint the best serum to target your skin concerns. We’ve created a guide to help you select the best one for your unique complexion.  

What is a serum?


Serums are lightweight treatments bursting with a high concentration of active ingredients that target specific skin conditions and concerns. Fast-absorbing, they penetrate deeply into the skin to deliver potent skin-restoring and hydration-boosting ingredients. Serums have a light fluid or gel-like consistency and should be applied after cleansing and toning.

Serums by skin type

Your skin type comes down to genetics. Your genes determine the amount of oil secreted by your sebaceous glands, the size of your pores and the texture of your skin. Each of these factors contributes to the dryness — or oiliness — of your complexion and, in turn, dictates how your skin looks, feels and behaves. Your skin type cannot be changed, but it can be managed with active ingredients that are beneficial for your complexion.

Normal skin

Described as “well-balanced”, normal skin has an even sebum production and moisture content. Dermascope explains that “Normal skin displays a smooth texture and rosy, clear surface, with fine pores. There are no visible blemishes, greasy patches or flaky areas”.

All skin types can benefit from potent antioxidants that can improve the visible signs of ageing. We recommend the Eight Greens Youth Serum to protect your skin from the drying and ageing effects of environmental stressors like pollution, blue light and UV rays.

Dry skin

Producing less sebum than normal skin, dry skin lacks the lipid and oil production needed to retain moisture, and therefore appears tight, flaky and dull. Dry skin types often have nearly invisible pores and display more prominent visible signs of ageing.

Our Stone Crop Serum offers intense hydration and has an ability to help improve the appearance of ageing skin. It is made from the extract of the stone crop plant, which is known for its soothing and cooling properties. Additionally, it is also rich in antioxidants, which can help to protect the skin from environmental damage and improve the overall health and appearance of the skin.

Combination skin

Neither oily nor dry, combination skin is both. Combination skin is characterised by non-uniform oil production; more active oil glands in the T-zone and less active oil glands elsewhere. The results tend towards oiliness on the forehead, jaw and nose, and dryness on the cheeks, jawline and hairline.

Combination skin can benefit from our Clear Skin Willow Bark Booster Serum. This concentrated serum is infused with willow bark and tea tree oil to help heal irritation and reduce the appearance of problem skin.

Sensitive skin

Sensitive skin is caused by a genetic predisposition to irritation and sensitivity. According to our Product Support Team, it is typically described as “skin that endures the regular occurrence of unpleasant sensations such as heat, stinging, burning and tingling caused by forms of stimulation that wouldn’t normally create this type of reaction in a ‘normal’ skin type.”

If your skin is sensitive type, opt for a gentle serum like our Calm Skin Arnica Booster Serum. Infused with arnica, chamomile and lavender, this award-winner light gel serum calms and balances the skin.

Oily skin

Where dry skin underproduces sebum, oily skin has overactive sebaceous glands. These overachievers produce an excess of oil, enlarging pores and coating the skin’s surface. This overproduction of oil often results in shiny skin which can be prone to breakouts due to blocked pores.

For oily skin, we recommend a lightweight option like our Citrus & Kale Potent C+E Serum. This fast-absorbing advanced serum immediately sinks into the skin to deliver potent antioxidant and vitamin-rich ingredients. We’ll explore this serum in more detail below.

By skin concern or condition

On top of your general skin type, you may be struggling with a skin concern or condition. Internal and external factors such as hormonal changes, lifestyle choices and environmental stressors all influence skin conditions. While your skin type is here to stay, skin conditions can be treated and changed. Better yet, you can tackle more than one condition at a time; such as breakouts and uneven skin tone.

Fine lines and wrinkles

As we age, a variety of internal and external factors contribute to the depletion of hyaluronic acid, elastin and collagen in our skin. These materials are essential for a plump and firm complexion. As they diminish, our skin begins to sag and fine lines and wrinkles start to set in.

When it comes to wrinkles, you’ll want to add Vitamin C to your skincare arsenal. This vitamin helps improve the appearance of skin exposed to environmental stressors such as UV rays and pollution.

Formulated with Vitamin C, the fast-absorbing Citrus & Kale Potent C+E Serum reduces the appearance of uneven skin tone. Vitamin E and leafy greens such as kale and spinach provide additional support for your skin — you may notice a brighter appearance in your complexion and an improvement in the look of fine lines and wrinkles.

Along with Vitamin C, the visible signs of ageing can be counteracted with skincare that is reinforced with botanical peptides and natural retinol alternatives. Our Marine Flower Peptide Serum delivers concentrated plant peptides to plump the skin and smooth the appearance of wrinkles. 

Uneven skin tone

Do you struggle with dark spots? Whether from sun damage, hormonal changes or bouts of acne, hyperpigmentation can be tricky to tackle. When your skin is exposed to stressors, it protects itself by going into overdrive and releasing melanin – a type of pigment in the skin. The result: dark spots and uneven skin tone.

Before you reach for hydroquinone, try a natural alternative. Our Bright Skin Licorice Root Booster-Serum contains bearberry and licorice root extracts, tara tree, African potato and Swiss alpine plant extracts to improve the appearance of dark spots.


Most people experience acne-related symptoms at some point in their lives. Whether it’s tackling tiny whiteheads or painful cysts, acne is treatable, and you can find relief. We recommend adding the Clear Skin Willow Bark Booster-Serum to your skincare routine. This concentrated serum is infused with willow bark and tea tree oil to improve the look of breakouts and problem skin.


Dryness and dehydration are two separate skin care issues. While dryness pertains to a dry skin type and is characterised by a lack of moisture (sebum), dehydration is a skin condition that is caused by insufficient hydration (water). Dehydrated skin often suffers from itchy patches, increased sensitivity, inadequate skin cell turnover and accelerated signs of ageing.

Hyaluronic acid is a miracle worker for dehydrated skin. Our product pick is the Strawberry Rhubarb Hyaluronic Serum, which is infused with our Botanical Hyaluronic Acid Complex designed to deeply hydrate the skin and replenish moisture.

As expert esthetician Brian Goodwin tells us: “Hyaluronic acid is a skin essential that provides hydration and protection. Our Botanical Hyaluronic Acid Complex restores deep hydration for radiant-looking skin.” 

Find out about the best serums for glowing skin from our Lead Skin Care Trainer Natalie Pergar: 

Essential Serum Trio Gift Set

We have released the Essential Serum Trio Set, a collection of three different serums that are designed to target specific skin concerns. When used together, these three serums can provide comprehensive skincare benefits that can help to achieve a more youthful, radiant, and healthy-looking complexion. 

This Serum Set includes the Citrus & Kale Potent C+E Serum, the Strawberry Rhubarb Hyaluronic Serum and the Marine Flower Peptide Serum. Simply layer them together for the ultimate glow. 

Step 1: Begin with the lightweight Citrus & Kale Potent C+E Serum, packed with visibly rejuvenating Vitamin C.

Step 2: Follow with the Strawberry Rhubarb Hyaluronic Serum to plump and hydrate.

Step 3: Finish with the rich Marine Flower Peptide Serum to visibly smooth and firm skin.


Are you ready to add these products to your skincare routine? Find out more about serums with your favourite Eminence Organics Spa Partner.

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