We see it on labels and on signs at the beauty counter - lightening, brightening, radiance, illuminate, hyperpigmentation. What causes it? How do we treat it? What are the best ingredients to focus on for your 'lightening routine? Lucky we have Bright Skin Vitaskin Solutions to the rescue and the Bright Skin Cleanser is one of the top picks for BE Jo Barry. Check it out and our other Bright Skin products.